1. Sensory memories are encoded
A. phonemically.
B. semantically.
C. as reproductions of the sensory stimulus.
D. as cognitive maps of the sensory stimulus.
2. Which of the following is an example of an iconic memory?
A. a visual image held in the short-term memory store.
B. a visual image held in the sensory-memory store.
C. a sound held in the short-term memory store.
D. a sound held in the sensory-memory store.
3. The explanation that states that forgetting is due to the disappearance over time of a physiological “memory trace” is called
A. decay theory.
B. interference theory.
C. displacement theory.
D. reconstruction theory.
4. Which of the following is an example of subliminal perception affecting our conscious thoughts and behaviors?
A. the tip-of-the-tongue phenomenon
B. the cocktail-party phenomenon
C. the memory-encoding phenomenon
5. Which of the following is an example of an echoic memory?
A. a visual image held in the short-term memory store.
B. a visual image held in the sensory-memory store.
C. a sound held in the short-term memory store.
D. a sound held in the sensory-memory store.
6. If advertisers produce a radio commercial containing a phrase, such as “buy this product,” and present it in such a way that I’m not aware that it entered my sensory memory, they are hoping that this phrase will affect my behavior later at the store. This strategy of advertsing is based on myths about the power of
A. subliminal persuasion.
B. subliminal perception.
C. subliminal proprioception.
Practice Quiz Answers for Section 5-7
Reading for Section 5-7